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The original Cheerwine bottle had a paper label. But by 1920, once it was decided Cheerwine was successful, a glass bottle with three cherries on the neck and the Cheerwine name molded into the shoulder was produced. Soon after the creation of this bottle, similar cherries appeared on slot machines and three cherries came to be known as good luck! Lewis D. Peeler, inventor of Cheerwine, and his three brothers were all college educated. Amazingly, none of them studied "Delicious Soft Drink Inventing 101!"
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